Innovative distillation techniques and respect to the art of bourbon making. It's what makes Bardstown Bourbon Co. Building on their modernity, they strived to adapt all the way through a revamp of their visual identity.
Citing their consumer research and marketing insights, Bardstown acknowledged that their packaging presence could stand improvement. Points like label position and color schemes were aspects that needed a new take. All while keeping the premium market stance they pride themselves on.
A key observation was most vendors were intimately lit and stack their shelves with a plethora of whiskeys. My concepted solution was a brighter top-set label, with embossed logos, gold foil, and satin finishes to evoke premium quality and sophistication.
Agency: Jacobson Rost
Role: Design, Concept
Creative Direction: Zeus Alvarez
Original Label Design
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