Evolved from Corona's previous platform, "Find Your Beach," finding your beach or summer doesn't need to be a destination, but also in a state of mind:
Your "Summer Vibes."
For it's summer promotion, Corona partnered with Spotify to throw a contest for Corona consumers. If they shared their seasonal music choices, they could be awarded a Spotify Premium subscription or Corona gear all summer long.
This retail theater showcased Corona at its core spirit, the white beaches in Tulum, MX. With candid summer lifestyle moments, bright product spotlights, and an overarching Corona-yellow branded graphical frame. We outlined what Corona Summer Vibes mean at their best and where consumers can transport themselves in the season, beach or no beach.
Role: Art Direction, Design
Copywriting: Will Wilson
Creative Direction: Eric Baskauskas
Lifestyle Photography: Wolfgang Zac
Product Photography: Neil DaCosta
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