Over Easy Under 10 – Jon Duong

OVER EASY
UNDER 10

Conagra wanted to celebrate how many of their products can make for a fast and easy breakfast. The solution: Kansas City-based speed rapper Mac Lethal. Three breakfast recipes. Ten seconds to rap about each one. Just to flex on how easy breakfast can be with Conagra ingredients.

While Mac brought the fun, products are still hero. I concepted ways to integrate food through a lense of hip hop video styling. All brought together in video, e-commerce, recipes, and social media.

Agency: Jacobson Rost
Role: Storyboarding, Art Direction
Copywriting: Ernest Mays
Videography: David Kail
Creative Direction: Janson Straub