Plated by Peroni – Jon Duong

PLATED
BY PERONI

PLATED BY PERONI

Peroni's spring social campaign celebrated updated product packaging in the stylish italian tradition of Aperitivo—Italy’s answer to “Happy hour.”

To evoke the brand's modern sophistication, we elevated happy hour moments with richly appetizing product, snack, and cocktail pairings. Additionally, we produced a small point-of-sale program that highlighted Peroni's partnership with Colavita Olive Oil, bringing Aperitivo from the bar to the shopper space.

Agency: Jacobson Rost
Role: Art Direction, Design
Creative Direction: Janson Straub
Lifestyle Photography: Jordan Balderas
Product Photography: Isaiah Jay, AnneMarie Zelasko